Founder's Journal6 min read

From Kitchen to Code: Why I Built autolabclick

20 December 2025 · By Asyraffie

People always ask: how does a chef end up building AI systems? The honest answer: the same skills that make a great kitchen also make great technology.

In a Michelin kitchen, you learn systems thinking. Every station has a prep list, every dish has a sequence, every service has a flow. When the system breaks, chaos follows. When it works, magic happens. That's automation — just with knives instead of code.

After 14 years behind the pass — Iggy's, Gaggan, Thevar, Burnt Ends — and founding my own concepts (Arang, Kerabu), I saw the same pattern everywhere: brilliant operators drowning in manual work that machines should handle.

The restaurant owner who spends 3 hours a day on WhatsApp follow-ups. The clinic that misses 30% of calls because the front desk is busy. The growing brand that can't scale because recipes live in one person's head. These are systems problems, not people problems.

autolabclick exists to solve them. We bring the same obsessive attention to detail from a Michelin kitchen to every automation workflow, every recipe SOP, every booking system we build.

If you're running a business that could use better systems — whether that's standardised recipes or AI-powered automation — let's talk.

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